Nov 26, 2019
It feels like there’s so much advice in the online business and marketing universe that isn’t actually applicable to small businesses and solopreneurs. Really big businesses try to sell their strategies and templates to small businesses, when what they actually need is more individualized advice about scaling their businesses and making growth less chaotic.
Maggie is a communications strategist and the owner of Small Business Boss who’s obsessed with small business growth strategies. Maggie also owns a content marketing agency, Scoop Studios, where she and her team work with small to mid-sized companies to help them reach business goals through compelling content.
We had an awesome and wide-ranging conversation about everything from why she has two businesses, to how she manages them, to common mistakes that new and growing agency owners tend to make. Maggie also tells us about why it’s better for small business owners to learn from each other and stay plugged into the development of their industry rather than take cookie-cutter advice from big-A marketing agencies.
Maggie also talks about how she’s taken a measured approach to growth with her business and team and what she’s had to learn about leadership on the way.
You can find complete show notes and resources for this episode at https://scalingdeep.com/maggie-patterson-small-business-boss/.