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Scaling Deep with Lisa Princic

Apr 25, 2022

I swear I was going  to spend this podcast talking about podcast pitching. Because that's going to be my main focus for visibility this year. I'll do live events for engagement and enrollment but reaching new audiences must be in place. 

I will share a bit more about who I'm pitching and how very soon. I wanted to...


Apr 19, 2022

I cover a lot in this episode about how I'm using networking to warm up my relationships before pitching visibility opportunities. We get better responses by people who know like and trust us. The age old, "it's not what you know, it's who you know", still prevails. Building our own audiences from scratch is expensive...


Apr 11, 2022

This podcast episode is all about how I'm finally getting my sh$* together to feel better and do stronger bolder things. Thanks to a book I'm reading - Winging It, by Emma Isaacs - I've recognized how much I've been opting out.

Now that I see it and know it's not working, it's time to figure out the systems inside my...


Apr 4, 2022

We can almost always justify what we're creating and why we're investing because we think it's important at the time. But do we look critically enough at what's fuelling our choices? I don't think we evaluate it enough.

If we questioned which category we want our business to fall under, we might make different choices...