Mar 31, 2020
This month of deep marketing discussions has been so fun for me and I hope it’s been super informative for you. I wanted to wrap things up with a solo episode about something new I’ve learned in the past year of marketing that surprised me: Facebook ads can be a deep marketing strategy.
First I’ll talk about what...
Mar 24, 2020
Since we’re talking about deep marketing this month, I wanted to invite someone on the show who’s had success with one of the deepest marketing strategies you could think of: building an audience one-by-one.
Abby Herman is a content strategist and consultant at her company Write Solutions. She helps primarily...
Mar 17, 2020
One aspect of deep marketing I’ve come to really love is podcasting. I think having a podcast and appearing on other podcasts has been one of the very best marketing strategies for me and my business - I enjoy the process, people get to know me and my approach intimately and I’ve had clients find me directly from my...
Mar 10, 2020
How do you feel about selling? Do you feel like it’s awkward, pushy, or your least favorite aspect of running a business? It’s so common for entrepreneurs to feel that way, especially if you’re in business largely because you love serving people. Today’s guest Nikki Rausch has great news for us though: sales...
Mar 3, 2020
Marketing can be so much more than the tactics and strategies that most of the online business world focuses on. It can and should be holistic. It should fit into the bigger picture of what your business is doing and it should also be a meaningful way for you to connect with people. Since I believe this is the ideal way...