Apr 28, 2020
For our last episode in Deep Messaging month, I want to talk in-depth about how to craft messaging that compels people to take action. Today we’re talking all about using hooks, which I think is one of the most effective messaging techniques you can use.
There are hooks out there that can feel icky or even obnoxious,...
Apr 21, 2020
I think a lot of us business owners want to be bolder with our messaging but aren’t sure where to start. We would love to clearly and powerfully articulate our brand values, but we don’t know what will do that best. As with most things in business, we need to start with a strategy, which is exactly what today’s...
Apr 14, 2020
Many business owners are trying to figure out how to create content that feels authentic to their values, genuinely connects with & serves their audience, and drives results. It’s a tall order. To do it, you need a strategy - but you don’t want to feel scripted or disingenuous.
Deb Coman is a content conversion...
Apr 7, 2020
Welcome to Deep Messaging Month! I’ve been excited about diving deep into this topic - if you’ve followed me for a while, you know I love messaging - but obviously the world has changed since I planned these episodes. We’ll still be talking about how you can craft excellent brand messaging, but now we have...