Nov 19, 2019
When’s the last time you took a close look at the numbers in your business? If it’s been a while, no judgment here – like many business owners, looking at the nuts and bolts of my accounting isn’t my favorite part of being an entrepreneur. Luckily, there are a few key metrics that you can look at to give you a snapshot into how you’re doing and what you might need to tweak.
Our guest today, Ben McAdam, is a profits coach and virtual CFO. He helps business owners who aren’t profitable enough figure out where they need to focus their efforts to boost their profitability. Most importantly, Ben helps translate your numbers into a clear direction and strategy for growth without the accounting jargon.
In this episode, Ben is sharing the five key numbers to look at in your business and what each one means for your overall profitability. He breaks things down in way that’s easy to understand and tells us what the point of profit really is. We also chat about when you should or shouldn’t raise your prices and why the conventional wisdom that raising your prices is always good is not true in every case.
You can find complete show notes and resources for this episode at https://scalingdeep.com/ben-mcadam-profits-coach/.