Nov 12, 2019
Thought leadership isn't just about business … it’s about impact.
And it's about influence in a way that isn't always directly relate to making a sale.
As we become more experts and authorities in our field, or at least masters of certain areas, we begin thinking about them a little bit more deeply and more intellectually.
There's so much fun to be had in looking at things from a really objective perspective and not always with the goal of selling something at the end. This actually makes us more powerful and appealing.
In the end we're probably able to spread our ideas further and that often leads to more purchases of something.
Online business owners can begin to think about how they're creating impact and allow that to guide them towards their best thoughts and are boldest messages. They can start to talk about the things they really care about without holding back.
And I think that's a really great way to go out and lead ourselves and lead our businesses.
You can find complete show notes and resources for this episode at https://scalingdeep.com/thought-leadership/.