Oct 8, 2019
If you’ve been hanging out with me on the podcast for a while, you know that positioning yourself well is one of the most fundamental things you can do to boost your business. Positioning yourself correctly and, on top of that, communicating clearly, consistently, and with engaging content, are non-negotiables in the world of online business. On this week’s episode, we have a guest who has mastered both of these aspects of entrepreneurship and built a seriously interesting and thriving brand.
Today I’m chatting with Tarzan Kay, a copy expert and email marketer who specializes in helping entrepreneurs launch online courses. She’s recently switched from copywriting for clients in a done-for-you model to collaborating more closely with them in a done-with-you model, which gives her clients a more in-depth, strategic understanding of how to create and engage their audiences.
Tarzan is incredibly fun and generous with her advice as she tells us how she built her business and navigates the transitions of scaling her company. She talks about why she’s switched to a more collaborative business model as she’s grown and how delegating some of the key tasks in her business has freed her up to do more visionary work.
You can find complete show notes and resources for this episode at https://scalingdeep.com/copy-expert-tarzan-kay/.