Sep 24, 2019
When you think of branding, the first thing that pops into your head might be color palettes and logo designs – but if you’ve been hanging out here for a while, you know that branding is much more than that.
Dana Kaye is the founder of Kaye Publicity and Branding Outside the Box. After hustling as a freelance writer and swimming coach, Dana’s business was born when she was asked by a fellow writer in the publishing industry to help promote their debut novel. Since then, she’s helped dozens of writers bring unique, compelling books to market. More recently, she’s taken all she’s learned building her business and started up a secondary company, Branding Outside the Box, an online resource for entrepreneurs to learn how to become more memorable and make more meaningful connections.
Dana has a treasure trove of knowledge about building a business and branding, and she shares tons of her experience with us in this episode. We talk first about how she built her book publicity business off the back of her freelance writing career and love of learning. Dana shares how her business has evolved, how she builds and maintains her standout brand, and why she’s excited to share her branding knowledge with other entrepreneurs at Branding Outside the Box.