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Scaling Deep with Lisa Princic


Jun 25, 2019

Have you ever been afraid to offer just two things in your business?

I believe you can build a million and multimillion dollar business with just one or two things. And we see it all the time. So I personally prefer the two thing model or even the one thing if that's working for you or the one thing that people see and then the second thing that they get offered to after they've experienced the first product or program that you offer. This is how we double down on our expertise and that's how we get really clear on the results that we get for people.

When we get good at getting the outcome we promise our clients -instead of being an expert at creating funnels and packages and sales pages, all designed to get people to buy up and move from here to there - that's when you can begin to make profit and grow.

And this starts with having a strong signature service. One that sells over and over again and delights customers at the same time.