Jun 18, 2019
Publicity has changed a lot in the last few years, in large part because of the huge growth of social media. For anyone with an online business, this means we’ve had the means to create a platform, generate visibility, and connect with clients without having to go through traditional media outlets. But traditional media still holds a lot of sway, and getting featured on your local TV station, in a big publication, or on a radio show could be a big boon for your business – especially if you’re feeling stuck and unseen in your publicity efforts.
Today’s guest, Amanda Berlin, combines her extensive publicity experience with her passion for helping entrepreneurs of all stripes make themselves heard, and she teaches clients how to pitch themselves to large outlets and increase their visibility.
Amanda shares a ton of super-helpful information in this episode, especially if you feel like traditional media and publicity are a mystery to you. We talk about the importance of storytelling that sets you apart from other people in your field, pitching, and why so many entrepreneurs might feel like they’re missing out on media opportunities. She also shares why you should choose your media strategy based on the goals of your business, why traditional media is still such a powerful outlet for raising your visibility, and which types of media might be better for recruiting new clients versus raising your credibility.
You can find complete show notes and more information at https://lisaprincic.com/podcast/.