Nov 9, 2021
I'm continuing on the theme this month of sharing behind-the-scenes of my marketing funnel. I wanted to add this part because last week I spoke all about my new marketing funnel that I'm building using FB ads - my social media platform of choice.
But I wanted to also address how we need to carefully look at what is working now and continue to bolster that. We need to continuously be exploring the question, "how do people buy from us'. To be successful, we can't overlook what we find. When exploring new marketing tactics or funnels we need to take a methodical approach and test one thing at a time. Resisting the temptation to "throw the baby out with the bathwater" is imperative and it allows us to get bolder in time vs. shrink back from too much change and exposure.
If you find yourself jumping from one bright shiny offer to the next listen you'll want to get some confirmation to stay mindful of the minimal approach.